Associated Logistics Group
A branding project
The logo design for ALG was significantly influenced by a detailed competitive analysis of other leading third-party logistics companies. This analysis provided crucial insights into the visual branding strategies employed within the logistics industry, highlighting common themes, color schemes, and imagery that resonate with the target audience
To differentiate ALG, the design process sought to incorporate industry-standard colors but with a unique twist that would set ALG apart. This led to the selection of a distinct shades of blue that balanced professionalism with friendliness, suggesting ALG's commitment to traditional values.
The website was developed to serve as the digital cornerstone of ALG's online presence, embodying a dual role as both an informative platform and a functional portal for customer interaction. It was meticulously designed with user experience at the forefront, ensuring seamless navigation and immediate accessibility to crucial information about ALG's services, company history, and values.
Beyond serving as an informative resource, the website also features a secure customer login area, enabling clients to manage their shipments and access personalized services directly. This integration transforms the site into an interactive tool, fostering engagement and simplifying the logistics process for ALG's clientele.
Additionally, the website incorporates SEO best practices to enhance its visibility and attract potential clients, making it not just a hub for current customer management but also a beacon for future growth.
Business cards were designed to maintain brand consistency, carrying the logo and visual elements through to physical materials. These were crafted to leave a lasting impression during direct engagements with clients and partners, reinforcing the brand's professional image and attention to detail.
Not necessarily interior design but I got to design their receptionist area.