Good Hustle Media — Case study
Good Hustle Design System
A one-month, shadcn-based design system with light and dark themes. It lets a two-person dev team modernize an out-of-home advertising platform, screen by screen.
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Hello there
I've worked on everything from UX/UI and prototyping to logos, illustrations, and marketing assets.
If you need someone who can wear multiple hats and keep design cohesive across every touchpoint, I'm your guy.
Product design — 04
Apps, design systems and platforms, from the first problem statement to what shipped.
Good Hustle Media — Case study
A one-month, shadcn-based design system with light and dark themes. It lets a two-person dev team modernize an out-of-home advertising platform, screen by screen.
Read case study →Optimizely — Case study
70+ personalization features were scattered around the platform. I designed one goal-led home for them, validated with 30 customers, so B2B teams could tailor shopping experiences without a marketing department.
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VMI is powerful but pricey. A phone-based barcode scanning app and a desktop admin bring big-company inventory workflows to mid-sized businesses.
Read case study →Insite Commerce — Case study
A white-label iOS and Android app that lets mid-market distributors and manufacturers compete with the big guys, without hiring an app team.
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Product design or graphic design. Brand identity, user experiences, or design systems that scale. Whatever you need, I'll keep it cohesive across every touchpoint.